Fireline Innovations

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  • Rethinking Menu Pricing: Knowing Your Numbers

    October 29, 2025
    Insights and Ideas

    By Landon Taylor Nelson In most restaurants, the menu is treated like art. It reflects a chef’s vision, a brand’s personality, and a guest’s expectations. Yet the truth is less romantic. A menu is first and foremost a financial document, one that determines whether the operation thrives or quietly bleeds out. Far too many restaurants…

  • The Quiet Bleed: How to Save Your Restaurants $48,000 in 90 Days

    August 25, 2025
    Insights and Ideas

    by Landon Taylor Nelson How I Helped a Restaurant Group Save $48,000 in 90 Days and How You Can, Too When a multi-location restaurant group brought me in, they were not looking for a cost-cutting initiative. Their leadership team believed the problem was operational complexity, not financial inefficiency. They were growing rapidly and knew their…

  • The Fireline Method: Phase 5 – Scale & Sustain

    August 18, 2025
    Insights and Ideas

    by Landon Taylor Nelson The Fireline Method: Phase 5 – Scale & Sustain The Moment That Set It Off The second unit opened for business on a cool autumn morning. The first guest walked in right at 11:00AM and by noon the line was out the door and to the street. Ticket times held where…

  • The Fireline Method: Phase 4 – Implementation and Rollout

    August 18, 2025
    Insights and Ideas

    by Landon Taylor Nelson The Moment That Set It Off We launched a new delivery setup: one integration for every channel, labeled pickup shelves, updated item names and modifiers, and throttle times tuned to the line. Staging looked clean. On the floor, the gaps showed. Third party orders arrived with generic items, modifiers collapsed into…

  • The Fireline Method: Phase 3 – Systems Optimization

    August 18, 2025
    Insights and Ideas

    by Landon Taylor Nelson The Fireline Method: Phase 3 – Systems Optimization The Moment That Set It Off Lunch was building and a small menu tweak had just gone live. Then salads printed to the grill, modifiers dropped from two entrees, and third party orders arrived with names no one recognized. Expo slowed, tickets stacked,…

  • The Fireline Method: Phase 2 – Cost Analysis

    August 18, 2025
    Insights and Ideas

    by Landon Taylor Nelson The Moment That Set It Off Invoice day turned the office into a paper ocean. Boxes on the floor, emails pinging, and three spreadsheets open for reconciliation. A line labeled “program fee” appeared on the processing statement with no owner. Chicken breast was two dollars higher than last month with no…

  • The Fireline Method: Phase 1 – Audit & Assessment

    August 18, 2025
    Insights and Ideas

    by Landon Taylor Nelson The Moment That Set It Off It was a Saturday night, and the dining room was at full capacity with  the bar three deep. Expo called a steady cadence and the kitchen executed cleanly. Then midway through an order the POS stalled and every screen froze. After a few seconds they…

  • The Fireline Method Overview

    August 16, 2025
    Insights and Ideas

    by Landon Taylor Nelson What is the Fireline Method? The Fireline Method is a practical framework for restaurants that want fewer surprises, cleaner handoffs, and growth that does not require heroics. It is not a stack of tools or a one time project. It is a way to see how work and information move through…

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